Solution
Implemented an impactful social media strategy while cultivating a fun, yet professional brand identity.
Introduced exciting events, staff content, visualized the menu and specials beautifully, collaborated with the industry, and engaged with influencers. This has attracted new customers and created a buzz around the overall brand.
épicerie
Based in the Rosedale neighborhood in Austin, épicerie is an upscale, casual bistro that serves New Orleans/French-inspired fare, as well as coffee, cocktails, and wine. Due to its farm-to-table concept, the menu rotates seasonally.
Problem
The chef-owner, Sarah McIntosh, wanted to enhance the restaurant's visibility beyond the local neighborhood and regular patrons, given its hidden gem status.
01
fun events
Started hosting events! The most recent being a crawfish boil. We marketed this heavily and posted about it daily, which turned out to be successful.
02
visualize the staff
Users like to see faces attached to businesses because it deepens the brand and provides connection. Positive results were given once we began featuring staff, especially when it involved McIntosh and management.
03
showcase the menu
By using high-quality and detailed images or video, along with strategic copy. This strategy entices users to engage and want to come in.
04
collabing with
industry professionals
Our results prove that collabing with other companies increases both sales and online presence. épicerie has partnered with popular businesses such as Meanwhile Brewing, Desnudo, Neighbourhood Cafe, and
Franklin BBQ.
